Built to lead. Run to last.
Disruptive Brands owns and operates seven consumer brands in sports nutrition, energy, grooming and health, from supplements at Walmart and GNC to a network of medical clinics and two training clubs in Florida.
The portfolio
Seven brands, each with its own team and its own customers. The same operators stand behind all of them.
Sports nutrition
Protein, creatine and pre-workout built on clinically researched ingredients. Sold in national retail and online.
Energy drinks
A performance energy drink stocked at Walmart, Target and Sam's Club.
Endurance fuel
A complete fuel system for athletes with a goal: pre-workout, hydration, energy gels and recovery.
Men's grooming
Performance grooming for men, designed for movement. Body wash, deodorant, body spray and skincare.
Supplements
Doctor-formulated supplements for long-term health, made for people who train hard and want to keep doing it.
Medical wellness
Personalized medical care through a franchise network of clinics: hormone therapy, medical weight loss and aesthetics.
Training clubs
Two clubs in Port St. Lucie and Stuart, Florida. 45,000 square feet, turf, and recovery rooms with saunas and cold plunges.
Where you'll find us
TikTok ShopIn stores across the United States and online worldwide. RAW Nutrition and BUM Energy sell through national retail and the major e-commerce platforms.
How we operate
Every brand is led by operators who own their results. Disruptive gives them three things.
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Revenue
Offer structure, channel mix and retail expansion, plus a weekly media buying review across every brand. What works for one brand gets tested on the next.
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People
Hiring scorecards, incentive plans and delegation systems that put real ownership with the people doing the work, so growth never depends on one person.
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Margin
Working capital, freight, co-manufacturing terms and gross-to-net. The unglamorous work that decides whether more revenue turns into more cash.
Dom
Iacovone
Founder and CEO
Dom is CEO North America of The Quality Group, the sports nutrition group behind ESN, More Nutrition, RAW Nutrition and BUM Energy, and one of its owners.
He is the CEO and co-owner of RAW Nutrition and BUM Energy, two of the fastest-growing sports nutrition brands in the United States, and took both into Walmart, Target, Sam's Club, GNC and The Vitamin Shoppe. Across health, beverage and wellness he also builds Cadence, Onside, 3D Energy, Relive Health, RAW Athletic Club and Labels on Demand, a business portfolio worth ten figures.
He runs nine companies at once through operators who own their results, with the same hiring scorecards, incentive plans and delegation systems he teaches CPG founders inside Lunedi.